> I've never seen any tech theme pushed top down so hard in 20+ years working.

> The common theme is C-suite thinks it will save money and their competitors already figured out out, so they are FOMOing at the mouth about catching up on the savings.

I concur 100%. This is a monkey-see-monkey-do FOMO mania, and it's driven by the C-suite, not rank-and-file. I've never seen anything like it.

Other sticky "productivity movements" - or, if you're less generous like me, fads - at the level of the individual and the team, for example agile development methodologies or object oriented programming or test driven development, have generally been invented and promoted by the rank and file or by middle management. They may or may not have had some level of industry astroturfing to them (see: agile), but to me the crucial difference is that they were mostly pushed by a vanguard of practitioners who were at most one level removed from the coal face.

Now, this is not to say there aren't developers and non-developer workers out there using this stuff with great effectiveness and singing its praises. That _is_ happening. But they're not at the leading edge of it mandating company-wide adoption.

What we are seeing now is, to a first approximation, the result of herd behavior at the C-level. It should be incredibly concerning to all of us that such a small group of lemming-like people should have such an enormously outsized role in both allocating capital and running our lives.