> I set it and use JavaScript to tell them to reload the page
While throwing out all users who opt-in to javascript, using Noscript or uBlock or something like it, may be acceptable collateral damage to you, it might be good to keep in mind that this plays right into Big Adtech's playbook. They spend over two decades to normalize the behavior of running a hundred or more programs of untrusted origin on every page load, and to treat users to opt-in to running code in a document browser with suspicion. Not everyone would like to hand over that power to them on a silver platter with a neat little bow on top.
Oh please. That ship has sailed. I'm marginally sympathetic to people who don't run JavaScript on their browsers for a variety of reasons, but they've deliberately opted out of the de facto modern web. JS is as fundamental to current design as CSS. If you turn it off, things might work, but almost no one is testing that setup, nor should they reasonably be expected to.
This has zero to do with Adtech for 99.99% of uses, either. Web devs like to write TypeScript and React because that's a very pleasant tech stack for writing web apps, and it's not worth the effort for them to support a deliberately hamstrung browser for < 0.1% of users (according to a recent Google report).
See also: feel free to disable PNG rendering, but I'm not going to lift a finger to convert everything to GIFs.
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Not enough people opt out of using js for it to matter to anyone. If a page doesn't work because you have js disabled, get over it