>Other productivity boosters certainly didn't need such memos; they were naturally adopted because the benefits were unambiguous.
This is simply not true. As a counter example consider debuggers. They are a big productivity boost, but it requires the user to change their development practice and learn a new tool. This makes adoption very hard. AI has a similar issue of being a new tool with a learning curve.
Did companies actually send out memos saying "We're going to be a company that uses debuggers!"
I would have just thought that people using them would quickly outpace the people that weren't and the people falling behind would adapt or die.