that advert is just so horribly manipulative it's borderline evil
how can normal people go to work and produce this output?
(I suppose everyone that is prepared to work at Amazon corporate is... a certain type of person)
Because if you don't do what you are told at work, you may be forced to uproot your family, spouse, kids, and leave the country. You may be forced to abandon your pets and never see them again, forced to send your kids to suddenly school in a different, foreign-to-them language. You may be forced to pay tens of thousands in moving expenses. You may be forced to pay mortgages for a house you are not allowed to live in. All it takes is one unhappy manager at Amazon, or falling it the wrong bucket at stack ranking time.
Or you can do what your manager asks you to do, over-deliver on it year after year, and you won't have to deal with the above. You may be unhappy with what you do at work, but your kids and spouse will live happy lives, and you can keep your pets and house.
Sorry, just a dose of reality.
You pay a third party to make something like this for you. They can best be described as nihilists.
It's not really about the individual people. They're probably all pretty normal interpersonally. Our systems reward this behavior, so people do it. Surveillance is desired by the politically and economically powerful, and the contravening forces are weak and largely unorganized. Do we punish politicians or businesses for bad behavior? No? Then they'll engage in whatever behavior advances their interests.
You could purge the world of every single person with evil intentions, and things would maybe get better for a little while, but without fundamentally changing the underlying rules of the system the same thing would play out again with different actors.