alt Hacker NewsWhat you get for that $23k is now quite substantial though.
Power windows are standard. 169hp. Automatic climate control, central locking and key fobs, Automatic emergency braking and other radar based features. Digital gauge cluster. Modern infotainment. Modern crash safety, which is really good compared to 20 years ago.
That's a lot of car for $10k in 1996 dollars.
That's ignoring the $3k in fees, taxes, and whatever scam the dealer runs.
The reason we don't see more of it is that selling one $23k Corolla to one value minded shopper can't make line go up as much as selling one $60k MEGATRUCK to one easily influenced shopper. The new car market is exclusively for people who buy new cars regularly, and are therefore willing to get very bad deals for cars. The market is driven by people who self select for bad ability to parse value.
Replies
[dead]
Yup. The expectations are set higher and to a point since cars are bigger for safety reasons (crumple zones, airbags) and have more pedestrian safety features like spring loaded hoods, it invited incremental additions until the new price points were set. A spartan 19K car isn’t going to sell as well as a CarPlay equipped 23K car.