>remaining customers of a service that is actively hostile against them
because that's not how they view it. For most Gen Z users and younger their digital identity already is their identity and they have no problem verifying it because the idea of being anonymous on a social network defeats the purpose of being there in the first place.
Universalising any group is dangerous, but this isn't true for even the least informed young people I know.
They grew up being watched. They know what these data harvesting operations are and how dangerous this is. They've got front row seats to the dystopia. The difference is that they can't / couldn't do anything about it.
They think the world is broken and that you broke it. They're pissed off. And powerless. Not a good combination
Even McKinsey is now reporting on it,
https://www.mckinsey.com/~/media/mckinsey/email/genz/2023/01...