Your information about tagging is relevant and useful---and a valid critique of the techno-solutionsim espoused by the piece. Words that could have been spent on talking about the incredible technology that handlooms actually are.

But keep the votebank politics out of this man. Every political leader in the history of the country has espoused such kinship and love for the handicraft. Their reasons are their own.

Khadi and handicrafts have been political since before the beginning of the republic of India.

Besides, cooperatives are well-known mechanisms to launder money, and their politically "clean" image is why they are a favourite laundry of politicians.