It's weird how different and hyper-local the social media landscape was back then. It's not just that every country had their own thing, it's also that they were all very different concepts and ideas.

Poland's social media of choice was "Nasza Klasa" (lit. "Our Class"), the American alternative was called "Classmates" as far as I know. It was intended as a service that let you re-unite with your old classmates, designed with the way the Polish school system worked in mind. It was used for far more than that though, and was quite popular among kids who were still at school.

We're still in that era with messaging apps somehow. WHile the local alternatives have mostly died out, the world is now a patchwork of WhatsApp, Messenger and Telegram, with islands of iMessage, Line, KakaoTalk and WeChat thrown into the mix. Most countries have basically standardized on one of these, but they can't agree on which one.