I think it is because of the Chinese new year. The Chinese labs like to publish their models arround the Chinese new year, and the US labs do not want to let a DeepSeek R1 (20 January 2025) impact event happen again, so i guess they publish models that are more capable then what they imagine Chinese labs are yet capable of producing.
I guess. Deepseek v3 was released on boxing day a month prior
https://api-docs.deepseek.com/news/news1226