alt Hacker NewsI mean I’d love to have a free $21M a year, but if you’re already Starbucks then somehow it feels like pocket change compared to your actual earnings and would question if it was worth the effort.
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TylerE • today at 7:24 AM
That was actually a bad year, as that "free" $21 million represented a loss of about $30 million. $1.17 billion on Jan 1st 2016 is equivalent to $1.22 billion a year later due to inflation. So they would have had to generate $50 million just to break even in actual buying power terms.
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But they also have over a billion cash at hand. I imagine at that scale and customers being private, the amount is pretty stable and Starbucks can just do whatever with this since it's extremely unlikely that customers demand all their money back at once.