Same with that "MIT" interviewer who wasn't even at MIT.

And that girl Altoff ...

Literal nobodies suddenly interviewing Elon Musk, etc... within weeks.

Things rarely go "viral" on their own these days, everything is controlled, even who gets the stage, how the message is delivered, etc... as you have noticed.

With regards to who's behind, well, we might never know. However, as arcane as it might sound, gradient descent can take you close to the answer, or at least point you towards it.

I like this recent meme of Christof from Truman Show saying things like "now tell them that there's aliens" or crap like that.