Could be a vice signal. People who know safe AI is less profitable might not want to invest in safe AI.

I think it's more likely so they don't get sued by somebody they've directly injured (bad medical adivce, autonomous vehicle, food safety...) who says as part of their suit, "you went out of your way to tell me it would be safe and I believed you."

Because we've passed the point of no return. There's no need for empty mission statements, or even a mission at all. AI is here to stay and nobody is gonna change that no matter what happens next.