> This is about our systems of reputation, identity, and trust breaking down. So many of our foundational institutions – hiring, journalism, law, public discourse – are built on the assumption that reputation is hard to build and hard to destroy. That every action can be traced to an individual, and that bad behavior can be held accountable.

This is the point that leapt out to me. We've already mostly reached this point through sheer scale - no one could possibly assess the reputation of everyone / everything plausible, even two years (two years!) ago when it was still human-in-the-loop - but it feels like the at-scale generation of increasingly plausible-seeming, but un-attributable [whatever] is just going break... everything.

You've heard of the term "gish-gallop"? Like that, but for all information and all discourse everywhere. I'm already exhausted, and I don't think the boat has much more than begun to tip over the falls.