alt Hacker NewsAnd yet this went up. I understand it’s easy to just say “marketing teams don’t understand anything,“ but I have worked with many and they are incredibly sensitive to negative feelings/reactions. They get it wrong but they tend to air on the side of caution which means the vast majority of the time they avoid situations like this incredibly intentionally.
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> they get it wrong but they tend to air on the side of caution
Then this guy [1] walks into the room and says no, be bold, who could possibly object to my life's work, and he gets his way because he's signing the cheque.
Marketing teams are constantly out of touch with the message they want to convey vs the message that gets conveyed. The creative team is usually not even talking to the other teams that would drive decisions like this - they almost exclusively are an isolated team (purposefully, like how engineers are often isolated from customers) that talks to a separate marketing team that then manages things like legal/compliance, which then bubbles up to other orgs etc.
The people creating ads are just organizationally isolated in most cases.
> on the side of caution which means the vast majority of the time they avoid situations like this
They'll avoid negative perception because this is their job, the message is still arbitrary.
> I have worked with many and they are incredibly sensitive to negative feelings/reactions.
And yet there are countless examples that show the exact opposite.
This made it through one of the largest marketing budgets in the world…
>they tend to air on the side of caution
Completely off topic, and for future reference, it's "err" not "air".
Completely fine mistake, stupid homophones and all. Just thought you'd like to know.
Also, these things happen to me all the time if I use voice dictation. I don't trust it because of edge cases like this.