Its an intractable problem because people now have a general expectation that everything is "free".
Look at Kagi's success and compare it to Google. It doesn't even register.
People need to start paying for things, because if you're not paying for it, you're not in control of it.
Alternatively, basic stuff like e-mail and payment processing should be provided by the state. After all, the state provides a road network, which is similarly essential and rather more expensive.
DuckDuckGo is free to use, and is proof that you can have privacy respecting search. They make their money like Google used to by selling rankings, not by having users log in so that they can be followed across all their devices.
It's easy to say we should all start paying for things.
Most people don't have much of a disposable income.
>People need to start paying for things
...with money. They are already paying for things by violating their own privacy and those around them. The irony is that the amount of money required for the service is much less the expected value of the surveillance for the provider. Service payment is an insurance expense, protecting against individual and systematic violation of the 4th Amendment rights. It's insurance (and cheap insurance) because this usually doesn't matter in practice. But sometimes it does, and when it does it REALLY does matter.
<tinfoil_hat>It would be smart for surveillance capital to fund some of these privacy forward providers, steer them to both charge you for a service and violate your privacy, hope for a very public controversy, and eventually discredit the fundamental approach.</tinfoil_hat>
And the problem with that is, all the money has been siphoned off by the people at the top.
That's one of the big hidden factors driving the ad/surveillance economy: people's purchasing power just isn't what it used to be, while at the same time they're expected to be paying regularly for more things than ever before (home broadband, mobile phone plans, etc).
We could
- regulate the crap out of surveillance capitalism.
- enforce laws on the books
- Break up firms
Tech used to have a leg to stand on in the face of government over reach. Today, tech firms have largely adapted to the incentives that actually make themselves known every quarter.
Customer support, content moderation, compliance are avoided, and lobbying argues that if you dont let tech it easy, your economy wont innovate. Except enshittification is the term to describe how extractive mature tech markets become.
I am all for more subscription models, but this shouldn’t come at the cost of throwing our hands up and ignoring the many changes that can better align the current incentives.
I see what you're saying but I don't think that's the answer for everything, because people also pay for conveniences, like a Ring subscription so that Amazon stores footage in their cloud for you.
The problem is centralization is more convenient for consumers. You can easily control your doorbell, your garage door, your security cameras with 1 app, and everything just works.
Open source and decentralized solutions need to be just as convenient and cheaper than centralized ones for consumers to choose them.