> The math is simple: if it costs almost nothing to build an app, it costs almost nothing to clone an app. And if cloning is free, subscription pricing dies

Yes and no.

I have created 15 small apps that solves all kinds of things for me. However, at the department I work full of non-technical people, most of them don’t even know lovable exists.

And for the one that does know lovable exists, they tend to build stuff with some botched backend and you’ll get to scaling issues, security issues and who knows what else