Can they ship it outside the EU and then destroy it? What happens if truly nobody wants those clothes? Why not just put a carbon tax per weight?
Donations would already be a great thing. This law makes it feasible in boardrooms to justify donations. Donations to shelters, developing countries and otherwise.
This already happens a lot for used clothes with the thrift store->poor country->landfill pipeline. That third step will likely be a lot less rare with new clothes.
if you read the article...
Instead of discarding stock, companies are encouraged to manage their stock more effectively, handle returns, and explore alternatives such as resale, remanufacturing, donations, or reuse.
I guess remanufacturing/reuse might be the intended solution if it's absolutely not to be worn.
European politicians will wear the clothes nobody wants so they can be decommissioned lawfully.
>What happens if truly nobody wants those clothes
In theory companies would eventually be forced to produce less items nobody wants, although this is just an additional incentive in that natural process.
It seems like countries will do anything but tax carbon.
> What happens if truly nobody wants those clothes?
from TFA
> companies are encouraged to manage their stock more effectively, handle returns, and explore alternatives such as resale, remanufacturing, donations, or reuse.
Worst case would be recycling the fibers, presumably.
Maybe they could bury the clothes and call it carbon sequestration. I assume that clothes are made of mostly hydrocarbons.
Maybe donate it to poor countries?
When I used to work for the biggest ecommerce in europe, we had various stages for clothes. The last stage was selling the clothes by kilo to companies.
I wouldn't be surprised if they "sold" (at a nominal price) the extra stock to a company outside the union for "resale" (burning in India or dumping into the ocean)
What we really need is 10x more expensive, durable clothing that you buy every 10 years. And the cultural shift to go along with it. Not Mao suits for everyone but some common effing sense. But I guess that's bad for business and boring for consumers, so...
Outlets could be a key here.
I suspect this end up like US "recycling" of plastic: pay another country to "reuse/recycle" the waste, and that country then dumps it in a landfill, dumps it in the ocean, or burns it.
They should pay people to wear them.
I don’t think that solves the issue they want to fix. The issue is brands that are stylish destroying clothing that’s now out of style (preserving brand value).
The price point is already high enough that taxing raw materials doesn’t really push the needle on price, they’ll just pass the costs on.
Utilitarian brands already don’t want to destroy clothing because their customers are price sensitive.
This forces the brands to do something with excess clothing. I suspect they’ll do whatever is the closest to destroying the clothing, like recycling them into rags or shredding them for dog bed filler or something. Maybe even just recycling them back to raw fibers.