This is yet another conflict within the system we live in. On the one hand the EU is, as is most of the world, a capitalist society, but on the other it tries to be a leader in being environmentally friendly. One could assume these are possibly orthogonal, but they are not. Example: there was a baker in my co-working space who had a desk there to do his accounting. He would occasionally bring in unsold goods instead of essentially throwing them away. Which was nice, but it was obvious that people who got something for free would not go to his shop to buy some. Economically it makes more sense to destroy what you don't sell.

So a noble idea for sure, but it will fail because it goes against the core of the society we live in today. And the EU is primarily an economic union.