Universal human rights is a very widespread belief and concept, extending to all continents and many, many cultures. It's not hard to understand why.
So not just to the west?
No it's not. There are no human rights for the lowest castes in Hinduism, there are no human rights for polytheists in Islam, there were nothing like the modern idea of human rights in Japan or China before they westernized. That's why the west was able to leapfrog other nations economically (and hence militarily), because it was the first place where people had enough rights for something resembling a modern economy to develop.
If you'd said "isn't just a western thing" I would have definitely agreed, but this claim seems a bit unlikely.