> We even had customers write ragebait Reddit posts claiming we were unfairly denying warranties, people sending stories to popular newsletters and journalists, and other attempts to make us look bad for not honoring warranties on products

These days this is often the only recourse you have, because going the legal route you get stonewalled unless you are willing to spend serious money on pursuing a case. And it'll cost you gobs of time. An example is my mother buying new pants for 220 bucks from a reputable seller, the stitching starts to disintegrate after 7 months, and both the retailer and the manufacturer tell my mother to go pound sand.

So please do not portray customers trying to get their due as "ragebaiters".