I would not recommend the standard resume -> job portal -> application pipeline to anyone seriously looking for gainful employment. The signal:noise ratio is not in your favor. The current meta for tech jobs is an OSS portfolio, sponsored competitions, self-produced apps, and technical blogposts, roughly in that order. You will get much farther by solving real problems with public visibility.
People keep parroting this point, but I don't think it actually applies, it's just one of those things that gets reposted a lot on the internet. When we're hiring a candidate, I generally don't go through their Github repos or blogs. I talk to them about what they've worked on and what they've done. Hobby projects can be a good starting point to talk about that, as can be blogs, but really you could start with anything. Most people start with their current day job and that's perfectly fine. You don't have to be coding both inside and outside of working hours do be a good applicant.
You assume hiring managers are looking at OSS?
In my experience, they don’t. They might click to see the GitHub profile but rarely open any repo to check the code.
happy to display that I'm clued-out, but what does 'meta' mean in this context? Clearly not the company, nor the general 'meta' modifier to something to describe qualifying criteria about it, like meta data for phone calls. it sounds closer to the term 'alpha' that investors use to describe competitive advantage (and even that term I wonder about).
If someone does that, how do they then convert it into a job?
Agree the standard resume -> application etc. is tough. It has always been tough even at the best of times.
Most jobs are through friends/network etc. If you really think you're a great fit but lack the network try figuring out who the right person is and reach out directly.
If you're a new grad then internships etc.
Some people just want a job, not to package themselves like a sales pitch. It’s about putting bread on the table, not performing personal branding theater — yet the job market has become wildly disproportionate to the reality of the work.