The reality of any matching market is based around first impressions and theater. Dating, college apps, hiring, real estate transactions, etc.
Some people just want to buy or sell a house. FSBO with some cheap cellphone pictures will sell far slower than a staged house with professional photos, MLS listing, and a launch party for local agents.
Do many high schoolers care about volunteer work, taking a second language, etc? No. Is it expected to be a part of their application and essay for a good school? Yes.
> Do many high schoolers care about volunteer work, taking a second language, etc? No. Is it expected to be a part of their application and essay for a good school? Yes.
Note that this is only true in countries where the first priority of the "good school" is to obscure their admission goals.