What do you mean by "IPR focussed design"? IPR = Intellectial Property Rights? So they should keep making designs but not compete with their customers?
Do both. It's not like other companies don't do the same, Microsoft sell surface as well as Windows. Samsung sell tech to Apple and compete with Apple.
Do both. It's not like other companies don't do the same, Microsoft sell surface as well as Windows. Samsung sell tech to Apple and compete with Apple.