Nice article. I think a key part of the conversation is getting people to start thinking in terms of evals [1] and observability but it's been quite tough to combat the hype of "but X magic product just solves what you mentioned as a concern for you".

You'd think cost is an easy talking point to help people care but the starting points for people are so heterogeneous that it's tough to show them they can take control of this measurement themselves.

I say the latter because the article is a point in time and if they didn't have a recurrent observation around this, some aspects may radically change depending on the black box implementations of the integrations they depend on (or even the pricing strategies).

[1] https://ai-evals.io/