Do they really think they will get some money from the AI ponzi scheme ?
Well, at least they might still have a product to sell once the AI bubble pops, unlike with NVIDIA which does seem to kinda forgot to design new consumer GPUs after getting high on AI money.
They haven't forgotten, they've expressly decided to soft-pivot away from consumer GPUs. RTX 60x0 series is apparently coming in 2018… (oops, 2028. No time travel involved. Probably). If the bubble has burst by then.