This vibes with me, though I think it's overly glum.

You can't hope to succeed by building something cool without distribution already figured out. If you haven't put the work in building a social following, you're pretty much locked into pay to play (which isn't horrible if you target small targeted bloggers/youtubers/etc, but it's not my bag). OpenClaw exploded because Peter has >100k twitter followers and among them are plenty of people who themselves have a ton of followers.

So, if you're building, you also need to focus on building an audience.

The high touch enterprise sales strategy is solid though, and easier to bootstrap. That's why Alex Hormozi and Dan Martell push people getting started that way.