Exactly - it turns into a market for lemons, where the customer is unwilling to make a bet or even invest in an evaluation if there's an overwhelming amount of crap and little ability to differentiate. Amazon is turning into this with QWENFOING everything.

https://en.wikipedia.org/wiki/The_Market_for_Lemons

Actually: There’s been a noticeable uptick in the last decade+ of better-made clothing for shoppers who are open to paying somewhat higher prices. Not boutique prices, but also more expensive than H&M.

For a long time the stereotypical “young professional” look was tied closely to just a few mainstream retailers (Banana Republic for example), but over the last ~15 years a wider range of smaller or more specialized brands has entered the space: Alex Mill, Spier and Mackay, etc.

But even ignoring that your analogy doesn’t quite fit since price plays a significant role in clothing purchasing decisions: Fast fashion succeeds largely because it is cheap.

If reasonably priced, higher-quality alternatives were accessible people would buy them. It’s partly why certain brands have grown in popularity (Carhartt, for example).

Yeah it actually did do this for me. I will not purchase new clothing at all unless I have some understanding of the supply chain and where it was made, with a strong preference for clothes that are at least cut and sewn in the US. I won’t tolerate buying clothes, or really any textile product, if I can’t be relatively certain it will last me at least five years. A flood of cheap, unreliable shit did actually make me more discerning.

N of 1, obviously, but this isn’t as outlandish as you wanted to make it seem here.

Well, the affordable luxury segment has done quite well over the last couple of decades.