> even medical devices constantly broadcast their presence
I mean yes, said medical devices are a whole lot less useful to me if they are not transmitting data. For some of this stuff you can't have your cake and eat it too.
What forces devices to constantly stream data? You can batch updates and probably save power thanks to it.
There’s a middle ground here. There is no technical reason a pacemaker constantly broadcasts itself - there is ways to allow communication to such devices without yelling your name all the time. And there is definitely no reason for such a name to be a unique identifier.
I was wardriving my neighborhood and realized my elderly neighbor's CPAP machine is broadcasting some type of BT signal 24/7. I imagine it's transmitting some important stats, but it did make me have a 2nd thought about medical devices being IoT or BT enabled.