I had written a whole big thing that could be summarized as "yes, of course" but then I read the article and realized that it is very specifically about designing silicon, not devices.
I understand that it makes sense for a blog called Semiconductor Engineering to be focused on semiconductor engineering, but I was caught off guard because I have been working on the reasonable assumption that "hardware designer" could be someone who... designs hardware, as in devices containing PCBs.
In the same way that not all software developers want to build libraries and/or compilers, surely not all hardware designers want to get hired at [big chip company] to design chips.
It is funny how "hardware design" is commonly used in the chip industry to describe what semiconductor design/verification engineers do. And then there's PCB designers using those same chips in their _hardware designs_.
Also there's computer architects being like "So, are we hardware design? Interface design? Software? Something else?"...
Meanwhile, all the mechanical engineers are looking from the outside saying "The slightest scratch and your 'hard'ware is dead. Not so 'hard' really, eh?" ;) ;)
Every sector has its nomenclature and sometimes sectors bump into each other. SemiEngineering is very much in the chip design space.