I often deployed on Friday evening. Several factors contributed to this decision.

1. Sales volume was lowest on weekends so if something went wrong it would affect fewer customers.

2. If something went wrong and I needed to revert, nobody was at work on weekends so it would not disrupt coworkers.

3. I always made it so reverting would be easy.

4. Most of my weekends were just relaxing at home, mostly doing online stuff (games, reading, videos) or doing offline stuff at my computer (programming my personal projects). It wasn't much of a bother at all to have an ssh open to something at work monitoring the new deployment for problems for the rest of Friday night and Saturday.