They've begun injecting obnoxious ads into the downloadable mp3s on a lot of podcasts I've found. Hyperlocal ads for tire shops and bakeries.
I don't want to buy tires, I want to learn about ______. The ads don't even make sense because they're irrelevant.
Welcome to radio 2.0.
Give it another 10-20 years and your 2 hour podcasts will be 30 minutes of morning zoo DJ banter, 10 minutes of guests, and 1.5 hours of ads.
We’ll have reached peak 90s all over again. With any luck we’ll avoid recreating the conditions for another Nickelback and can stay in the weird zone where Trip Hop and pop punk could chart at the same time.
At least it is somewhat relevant. Hearing ads about Irish telecom operator ads at the other side of europe is pretty goofy. What's the actual point? Just worsening the podcast experience?
VPN to Sweden to get the IP geolocated ads to retarget. The ads still exist but they're less obnoxious, and they're often in Swedish so you don't have to know what they're on about anyway.