They didn't have to box themselves into "pitching electric cars to right-wing climate change deniers."

I've heard there are rumours there are least three or four countries outside the US. In several of them, EVs are selling like like hotcakes, or at least not with the current American militant hostility to the very concept.

I suspect they spent too long riding the horse they got here on though. Making an EV appealing to American premium buyers was a marketing coup. Selling it as a software-style "we'll continue iterating with OTA updates" was an interesting alternative to the model-year redesign when you're targeting an early-adopter audience used to regular software refreshes.

But now these things are a liability. Your product matrix is full of America-centric designs with iffy product-market fits in other markets (will a Model S or Cybertruck literally fit in some side streets of Europe or Asia?) You've failed to make a recognizable, exciting redesign of an existing model, so what you do have looks dated. You never really developed a reputation for quality or reliability. These are product problems that have nothing to do with politics. You could have addressed them and been a viable player elsewhere, even as the US continues to eat itself alive. (Of course, that might have involved not intentionally rubbing your brand all over a highly polarizing and toxic political scenario)

I was excited about Tesla back when they were a novelty. I can recall going to the mall with the Microsoft Store (remember those? They sold "bloatfree" PCs because it used to be the OEM who loaded them full of crapware instead of MS itself) to buy a Windows 8 tablet, and then looking across the aisle to see a Model S on display at the Tesla "not really a dealership" stall.

I bought like $2000 in shares back then, figuring one day, jokingly, they'd be worth enough to exchange for a new Tesla. It looks like I could probably get one now. But these days, I just want a BYD; they seem to be actually building a coherent product line and long-term vision.