What counts as “concretely”? And I don’t recall it calling sales bullshit.
It identified advertising as part of the category that it classed as heavily-bullshit-jobs for reason of being zero-sum—your competitor spends more, so you spent more to avoid falling behind, standard red queen’s race. (Another in this category was the military, which is kinda the classic case of this—see also, the Missile Gap, the dreadnought arms race, et c.) But not sales, IIRC.
What counts as “concretely”? And I don’t recall it calling sales bullshit.
It identified advertising as part of the category that it classed as heavily-bullshit-jobs for reason of being zero-sum—your competitor spends more, so you spent more to avoid falling behind, standard red queen’s race. (Another in this category was the military, which is kinda the classic case of this—see also, the Missile Gap, the dreadnought arms race, et c.) But not sales, IIRC.