alt Hacker News> Tesla now has to pitch electric cars to right-wing climate-change deniers, which is not a great strategy to adopt voluntarily or otherwise.
Part of the trouble here is that was always the case. The best selling "car" in the US is the Ford F-series truck. Followed by the Chevy truck, two Japanese SUVs, the Stellantis truck, the GMC rebadge of the Chevy truck, a Chevy SUV and then the Tesla Model Y.
To get anywhere they were always going to have to appeal to the people who buy trucks.
And when everything is polarized and your product is tribe-coded, how do you do that?
I suspect the error here was buying Twitter and then aligning with the party expected to take power instead of buying Twitter and then using it to shift things in the direction of depolarization.
It also doesn't help that the Cybertruck looks weird and costs too much. I mean you can blame attitudes as you like but then there's the fact that the F-150 starts at ~$40k and the Cybertruck starts at ~$80k. They need the battery prices to come down more before people are going to buy something that needs as much battery as a truck.
Battery is not the issue. NMC li-ion batteries have fallen down to $100 per kWh on the _pack_ level (not cell). And LFPs are around $80.
CyberTruck battery is around 130kWh, so that's just $13k for the more pricey NMC chemistry. This is what makes the Ford fumble with the electric F-150 so comical.
Out of curiosity, I wanted to see if there are any Chinese brands selling batteries of this capacity. And there are plenty. You can buy a 200kWh, with a home delivery today. https://lithiumbattery.en.made-in-china.com/product/kEDRHjlV... Sure, it'll likely explode if you put it in a car. But it's only a matter of time before some enterprising Chinese company makes a compelling truck.
US automakers are sooooo screwed.