> NMC li-ion batteries have fallen down to $100 per kWh on the _pack_ level (not cell).
When the Cybertruck was released in 2023 it was $139, making it more like $18k. And that's just the battery, you still need to make the rest of the truck and pay all your other overhead before you get to the MSRP.
The problem is you can't sell a boring $40k truck for $60k, so instead they tried to make an "interesting" truck for $80k, but nobody wants that either. They should've just waited until they could make a boring electric truck for $40k.
> US automakers are sooooo screwed.
Ten years ago packs were $345/kWh and then electric cars have to be premium products. For under $100 they don't and then all it's going to take is for one company to start selling an electric car in the US that costs less than the equivalent gasoline car.
They'll figure it out when the demand shifts. It doesn't take that long to reconfigure factories, they do it every time they come out with a new model anyway.
> When the Cybertruck was released in 2023 it was $139, making it more like $18k. And that's just the battery, you still need to make the rest of the truck and pay all your other overhead before you get to the MSRP.
But the rest of the car is not actually that pricey. Motors and power electrics are now reasonably priced, especially if you're making an actual working truck that doesn't need to do 60 mph in 3 seconds. The frame and body are cheap. So a decent $40k truck is definitely possible now.
> They'll figure it out when the demand shifts. It doesn't take that long to reconfigure factories, they do it every time they come out with a new model anyway.
Nah. I figure that the US automakers instead decided to wall off the competition for as long as possible to wring out every last drop of profit. And then just dump the rotting husks (maybe to Chinese buyers). Perhaps with a bailout or five from the government.