> I think these stories tickle the conspiracy theorist part of some people's brains and they want to believe it's true.

It's more than just that, there's also the Baader–Meinhof phenomenon, i.e. we talk about something and then notice it mysteriously suggested to us on YouTube or whatever. And then assume this was causal rather than coincidence.

I got that yesterday, though I can't even remember now what the video or the topic of discussion was.