I think we are entering the phase where corporate is expecting more ROI than they are getting, but want to remain in the arms race.

The firmwide AI guru at my shop who sends out weekly usage metrics and release notes started mentioning cost only in the last few weeks. At first it was just about engaging with individual business heads on setting budgets / rules and slowing the cost growth rate.

A few weeks later and he is mentioning automated cost reporting, model downgrading and circuit breaking at a per-user level. The daily spend where you immediately get locked within 24 hours is pretty low.