Well Bill Gates declared it 20 years ago : "Content is king", so here we are. "Content" everywhere, and not just the Internet - go to anny tourist hotspot, there is a ratio of 5:1 of idiot influencers all stretching their faces in front of the same landmarks. Your utility company now produces "content" for some reason. Every lazy Tom, Dick and Joe produce "content" instead of doing their trade. Apps that summarise your books so you can "read" them on your commute. To the ghouls who are driving the "content" economy, everything is "content". They don't really understand either long form or novels, or music or anything creative. To them it's all just content, to be bought, sold and consumed by the pound.