The well is drying. You have less money available for hustling and less small players with money. With layoffs happening everywhere you have more people with ambition and time on their hands, but less of them can afford big expenses or major risks.

The hype machine currently pushing for agents is selling agents ability to do automated marketing. However the bigger companies know better than to create giant security holes and the small players are either not technically skilled, or will balk at the huge per-use fees for the good models, or will be drowned out because of low quality cheap model output.