> One person companies will not have a 100 person marketing team to inject ads into every corner of your life.

But they could have a thousand-agent swarm connected via MCP to everything within our field of vision to bury us with ads.

It's been a long time since I read "The Third Wave" and up until 2026, not much has reminded me about its "Small is beautiful", and "rise of the prosumer" themes besides the content creator economy which is arguably the worst thing to ever happen to humanity's information environment, and LLM agent discussions.