If you consider Amazon to be a retail company, then the comparison is with other retailers. When was the last time a retailer introduced an innovative new product? That's not what retailers do - they figure out where and how to sell <stuff>, other people make the <stuff> and it gets sold. The innovation happens to the <stuff>, not the retail.
Obviously, there are long term trends like the acceptance of credit cards that took place between the late 1970s and late 1980s in the US. But retail isn't exactly known for being a hotbed of innovation.
If you are thinking about other aspects of Amazon (obviously, AWS), then ... I can't comment on that.
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If you consider Amazon to be a retail company, then the comparison is with other retailers. When was the last time a retailer introduced an innovative new product? That's not what retailers do - they figure out where and how to sell <stuff>, other people make the <stuff> and it gets sold. The innovation happens to the <stuff>, not the retail.
Obviously, there are long term trends like the acceptance of credit cards that took place between the late 1970s and late 1980s in the US. But retail isn't exactly known for being a hotbed of innovation.
If you are thinking about other aspects of Amazon (obviously, AWS), then ... I can't comment on that.