It's not fully applicable here, but industry standard DSLs also stick around because non-programmers find learning it a good investment.

I have a business analytics friend that knows SQL because it's part of his workflows.

But Excel, Notion, Power BI, and other low/no-code tools all have their own data filtering and transformation languages (or dialects). He'd rather spend his time learning more about his line of business, than an aspect of yet another cloud tool that gets forced on him.