There must also be some value in advertising to the "eyeballs" of the AI? Even if they don't (yet) make that much decisions about spending, they do influence human decisions.
It's the new SEO. Enterprise software vendors are already tailoring their marketing pages and docs to influence AI for when some VP asks their chatbot "which XYZ software should we consider buying?" This is something a coworker is facing at work as we try to leverage AI to speed up market discovery/tool selection work.
It's the new SEO. Enterprise software vendors are already tailoring their marketing pages and docs to influence AI for when some VP asks their chatbot "which XYZ software should we consider buying?" This is something a coworker is facing at work as we try to leverage AI to speed up market discovery/tool selection work.