alt Hacker NewsDoesn't this mean you get siloed economies? That is, the people below the 70th percentile have their own (maybe multiple) ecosystems? Quite similar to india1,india2 and india3 in the late 2010s. This should bring about income mobility right?
Doesn't this mean you get siloed economies? That is, the people below the 70th percentile have their own (maybe multiple) ecosystems? Quite similar to india1,india2 and india3 in the late 2010s. This should bring about income mobility right?
Exactly! And yes - you are seeing the developing of a concept similar to India or China 1/2/3 in Western markets now.
The reality is, America1 or France1 has tastes and sensibilities closer to India1 or China1 instead of America3. As such, there's no point targeting America3 or France3, because it doesn't dramatically grow your TAM the same way India1 or China1 could.
This is why Walmart and Amazon began pivoting heavily into the India and China consumer market in the mid-2010s.
The India 1/2/3 concept that Blume Ventures came up with is a modified version of a similar mental model we used to analyze China back in the 2000s and 2010s which itself is was forked from the principle of market segmentation.