> if you are going to do something for a living, make sure it is NOT scalable
I guess it also means that if you build something for a niche audience then big companies will never be interested in it.
I'm sure someone else on Etsy will undercut your price if you sell more than a few.
I like doing things for big companies that they actually could afford easily, but their costs are so high it's a better deal to have me do it.
One of my favorite niches :)
Some clients are good enough at math to figure it out, and you don't actually need that many of them if they are big enough.
That's not really a bad thing, IMHO. Many people successfully make a living creating niche products.