> Its PPC ad platform is completely predatory, loaded with dark patterns and hidden defaults that add billions to top-line revenue while strip-mining the accounts of sellers who often have no choice but to participate in the auctions.
At least they mark ads as 'sponsored', even though it isn't super prominent.
I always scroll until I see organic results, myself.
They mark some of them. Not all of them. Last article I read said 80% of placements on the search results page are paid ads. And they only mark like 4-5 of them as "sponsored"