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pier25yesterday at 9:39 PM1 replyview on HN

how do you approach big companies to offer them these custom niche services?


Replies

fuzzfactoryesterday at 10:17 PM

Good question.

One early approach when starting to build a reputation is to work as a subcontractor to a less-big company who has already gone through everything to be on the approved-vendor list of the massive corporation.

Even better if the less-big company is a private company and the biggie is public.

A private company will be able to figure out the benefit from your work better than most, and hopefully profit from it.

I like it when every time I invoice a client, they are making money at the same time, whether they are making it from me is not always necessary if I am participating in an overall money-making process they are going through. Especially routinely. It's just fine to be a very small participant in lots of activity going on between the big-shots.

Big companies can have so much work and be able to pay so well that your position can be to merely absorb the overflow from the primary contractor, even if you do not yet have a unique offering.

Then it's good to build into your exclusive-but-related niche, which would be intended for a different division of the biggie and expect it to languish unless your already-established client can use that too.

Eventually after you finally get to meet the right person in the target corporate division, it will be after you have already been doing work for that same corporation through the approved primary contractor.

By this point you've already been doing critical work for that corporation exactly like they need, that you can be proud of and point to, and it can be a whole lot more likely to become an approved vendor yourself. From which position you can finally negotiate fees directly with the most well-heeled corporate source, this would be the first time if you were only working for other primary contractors until then.

Ideally you will then be invoicing a different office of the same corporation that you were subcontracting under, there will be no conflict of interest, and you can continue working for the original primary contractor too.

And your most promising niche finally gets to launch with about as much upside as it can get.