>"Sizes are all made up anyway — why can’t we make them better?"
I will settle for making them consistent. Multiple times, I have ordered the same clothing in the same size from the same webpage in different colors, and some colors fit, and the others do not.
I am surprised that a women's clothing startup prioritizing pockets big enough for smartphones hasn't usurped the incumbents. I would have figured the convenience of being able to store a device that people have their heads down in 95% of the time would be sufficient to supersede more vanity related motivations.
So much this for consistency. I remember one particular bad occasion I went shopping for trousers in a store. I tried five, each had something wrong in relation with the size numbers.
First didn’t fit because it was too tight, so I tried one size larger. This one was even smaller than the previous one. So I tried an even bigger one which was only taller. Tried a bigger number now it was way too big. So for fun I tried one with a higher number which turned out to be smaller than the previous one.
When I asked the store assistant, they shrugged and said that was just reality and why you need to try every item individually. It has to do with how much “spare” cloth the seamstress takes when stitching the trousers together, if the original piece of cloth was even already cut to size properly.
These days I buy from the brand own size, the same item and it fits every time.
For me the back pockets are usually good enough to hold the phone when I'm walking then i just put it wherever (bag, table, bike mount, etc) the rest of the time. I wouldn't keep it in my front pocket even if it did fit.
In my experience with womens clothing having pockets does not mean they are very practical for phones. Phones are heavy and they can drag pants or skirt/dress down if they are stretchier or don't have a tight waistband which is most of them. If the pocket goes too far down or is too loose or too big the phone ends up too far down and jiggles around which is quite annoying and uncomfortable. Or in items like jeans where the pocket is well designed the phone still sticks out of the top and yet when I bend my knee it jams into my hip in a weird way or I cant sit down with it in my pocket. I am 5'1 so I may just be hitting some size limitations but carrying around a phone in a purse or sticking it into the waistband of tighter pants can be more comfortable than trying to use pockets.