0. All commercial premade adult women’s clothing is made exclusively for a small minority of women with hourglass body shapes.

The number one thesis takeaway for me, that I didn’t realize as a woman even after years of dealing with sizing drama, is that clothing manufacturers exclusively market to hourglass body shape alone — which some might recognize better as “pinup model” proportions. As a non-hourglass along with the vast majority of other U.S. women, it’s quite the shock to discover that megacorps are targeting a fraction of the market (hourglass) rather than the largest segment (rectangle).