Translating the confusing science speak, basically:
Appearance self-esteem takes a hit when they don't fit in a size. They take it out on the clothes: "I hate their stuff, they suck." They buy more of other stuff to compensate for the hit, whether non-sized accessories (I am pretty) or book/tech (I am smart even if I don't fit).
People confident in their appearance are immune to the effect, and simply think it's sized wrong or runs small.
I am genuinely curious as to which words in the cited are 'confusing science speak' in your view.
Having read the article, I can't venture a guess without feeling condescending...non-conforming? Compensatory?
Legitimately confused.